Why ‘EU-Compliant’ Is Not Enough for the U.S. Market — Exclusive Interview with TÜV Rheinland North America

One of the most common and costly mistakes we see is the assumption that compliance in the EU automatically means compliance in the United States. Unfortunately, that assumption often leads to shipment holds, relabeling at the port, or even enforcement action.”

Executive Summary

Entering the U.S. market remains a major growth opportunity for European manufacturers—but it is also one of the most frequently underestimated regulatory challenges. In this exclusive interview, Joshua Nunn, Laboratory Supervisor at TÜV Rheinland North America, shares firsthand insights from the testing laboratory perspective on why many companies encounter compliance issues only after products are already in production or en route to the United States.

The discussion highlights a critical misconception: EU compliance does not automatically translate into U.S. compliance. Differences in regulatory frameworks, testing methodologies, labeling requirements, and enforcement practices can lead to shipment delays, unexpected costs, or regulatory action if not addressed early. The interview outlines when companies typically seek testing support, which mistakes occur most often, and what realistic compliance cost ranges manufacturers should anticipate – particularly for consumer and children’s products.

A key takeaway is the importance of early, market-specific compliance planning. While accredited laboratories play a vital role in validating conformity, the interview underscores the value of structured preparation well before testing begins, including regulatory scoping, documentation readiness, and strategic coordination.

To request the complete interview, please contact:
📩 info@compliantquality.com

Share your love

Newsletter Updates

Enter your email address below and subscribe to our newsletter

Leave a Reply

Your email address will not be published. Required fields are marked *